The insurance company AXA, expands its sponsorship with Liverpool

Liverpool already thinks about next season. Although he still has the semifinal round of Champions League and the last dates of Premier League, where he fights the title with Manchester City, the English team is already beating 2019/2020 from the Marketing area.

Being one of the clubs with the most impact worldwide, Liverpool presented the extension of its agreement with AXA, placing the insurance company as the main partner of its training apparel. The brand and the club were linked in 2018 but from next season the logo will have more exposure for this new agreement.

The link that will unite AXA with Liverpool will be of full scope, given that the men's team as well as the women's team will have the company's logo on the chest of their training shirts. In addition, the brand will be present in other clothing such as jackets, divers, etc.

"We are excited about this important new step in our partnership with Liverpool, which began in 2018. Presenting the AXA logo on the team's training team is a great symbol of our great ambition." Strengthening AXA brand consideration worldwide "Says Thomas Buberl, Executive Director of AXA in the press release.