Lay's reunites Messi, Beckham, Alexia Putellas, and Henry in its new campaign

The snack brand and official 2026 World Cup sponsor has launched "The Epic Watch Party" ahead of the major international tournament.

 In the spot, football legends alongside actor Steve Carell recruit fans to watch matches at Beckham's house. Filmed in an actual Florida supermarket, customers who had Lay's in their carts were invited to join the party.

The campaign falls under the "No Lay's No Game" concept, which the brand promotes through its football partnerships, including sponsorships of the UEFA Champions League and the World Cup.

During the World Cup, the brand will host a digital "Watch Party" via a WhatsApp group with over 4 million members. It will feature live reactions, voice notes, and photos from the campaign's stars, emulating a group of friends.