eBay and Ac Milan sign a new partnership
AC Milan and eBay have announced a new partnership, whereby the world's leading marketplace becomes the official site of the “Rossoneri”. The new agreement is based on the exchange of goals and values of these two global brands with the concept of passion at the heart of the agreement. A perfect union that is reinforced by the opening of the team store on eBay.it, where all fans of the Italian club will be able to enjoy an exclusive experience that will allow them to purchase original products from their favorite squad.
Maikel Oettle, the institution's director of sponsorship sales, stated: "We are particularly proud to provide our fans with an additional point of contact to bring them even closer to the world of Milan through the creation of a store on the eBay platform. Launch An eBay store underlines the innovative spirit of the Club, which is always focused on improving the experience of our fans also in the digital world."
Alice Acciarri, General Manager of the American company in Italy, added: "We are very excited about this association, which for us represents one more demonstration of the centrality of our community. The union of two important global brands will be able to further consolidate the relationship with our users, with the ambition to nurture their interests, passions and experiences".