Kids, teenagers, adults and even ALF imitated Alfio “Coco” Basile's famous viral phrase: “Un Elissir”, when referring to Jonny Walker Blue Label whiskey. That remembered phrase was filmed 12 years ago, when the coach went to the program that Marcelo Palacios was doing and asked him which was the best whiskey in the world. Years later, and thanks to the ingenuity of social media users, Coco entered the hearts of young people with her curious voice.
With the production of Marca en Zona, the Chilean communications company WOM recreated that famous interview in Puerto Madero and launched its “Purple Label WOM” campaign. At 80 years old, Coco is still intact and his occurrences make him one of the most iconic characters in the history of Argentine football outside of the green grass.
Photo: Marca en Zona
