Budweiser launched its new commercial with Lionel Messi, Neymar and Raheem Sterling

Budweiser, official sponsor of Lionel Messi and the FIFA World Cup, launched a new commercial featuring Lionel Messi, Neymar and Raheem Sterling to celebrate the most important sporting event of the year. Under the slogan "The World Cup in your hands", the campaign will be present in 70 countries, being the largest of the brand in its 146-year history.

In the commercial, you can see the three players and a group of fans making their way through the tunnel to enter the field and debut in the 2022 World Cup. It is a metaphor that refers to the path that footballers had to travel to fulfill your dreams, overcome challenges and reach the highest.

“Budweiser is a beer with almost 150 years of history. From its beginnings, the brand was closely linked to international football and it is a commitment that it maintains firmly to this day, with sports sponsorships with the FIFA World Cup since 1986 and of the figures of Messi, Neymar and Sterling. We are proud to be the official beer of such a special World Cup for all Argentines, and with this campaign we want to invite consumers to experience it hand in hand with Bud," said Juan Giovaneli, director of the beer company in Argentina.