Botafogo modified their jersey for a campaign against gender violence
The Rio club faced Cruzeiro wearing "broken" numbers on their backs.
The initiative called "A Hora Delas" (Their Time) is part of "Purple August", Brazil's awareness month against violence towards women
The Fogão's damaged numbers symbolize physical abuse suffered by victims, aiming to promote support for women and reporting of aggressors
Developed with marketing agency Owly and supported by Rio's Women's Secretariat and City Hall. Owly previously created Botafogo anti-racism and inequality campaigns
