"With Boca, for the moment we have no confirmation"

The possible arrival of Adidas to Boca Juniors may be one of the great news in the history of Sports Marketing in Argentina. Culminating with almost three decades of ties with Nike, the arrival of the German brand to the xenieze club seems an open secret but that from the company's directors do not give anything done:

“With Boca, for the moment, we are not generating any kind of conversation and confirmation or anything on the subject. We are with too many things and that is why we have not gotten into additional sponsorships that can complicate the closing of the year more, ”says Pablo Cavallaro, Director Business Unit Football Latam of Adidas.

Responsible for the football business in regards to the entire region from Mexico to Argentina, Cavallaro told us how Adidas designs its business strategies in these latitudes: “We have two main pillars. One is the loot business, where consumers are more free to choose based on whether they identify with a player; Brand or model. And the other is the licenses, either with clubs or selections. ”

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