Pepsi becomes a regional sponsor of LaLiga in Guatemala

The "brand" of LaLiga continues its expansion outside the limits of Spain. Betting on the globalization with which the managers of the Iberian contest have started, signing an agreement with various brands for specific countries, is a new business unit that not only gives economic returns but also sponsorship.

The last example of this is the agreement signed by LaLiga with Pepsi for Guatemala. The beverage brand will be a regional sponsor in the Guatemalan country until the 2021/2022 season, accessing various image rights to perform actions ranging from events, packaging, etc.

“The collaboration agreement with Pepsi in Guatemala represents one more step to join companies that share our values ​​and principles. We want to work with Pepsi in the coming years. And help them achieve their goals through our competition, ”says Óscar Mayo, director of International Development of LaLiga.

¡Celebra los goles de tu equipo favorito de #LaLiga con el sabor m á s r e f r e s c a n t e ! #ElFútbolNosMueve pic.twitter.com/bwfOzMGTjd

— Pepsi Guate (@PepsiGuate) October 3, 2019