Nike continues to support women's sport
Women's sport continues to grow by leaps and bounds. More and more women are breaking prejudices and embarking on professional careers. Fighting against sports without a history in the female branch, athletes require brand support to achieve their sporting dream.
A brand that has been working hard with them is Nike. The North American company held a mega event in Paris, in the historic Palais Brongniart, with more than 40 elite athletes. Taking advantage of the presence of hundreds of media outlets, the Oregon company announced the fourteen apparels that their selections will wear at the World Cup in France as well as a new agreement with UEFA and renewals with WNBA, FIBA and BCA (Chinese Basketball Association). ).
The clothing he designed for the teams has the distinction of having created it with detailed information given by the players and made with recycled bottles, an ecological axis that Nike wants to focus on. While the agreement with UEFA is about being a technical sponsor of the Women's Champions League (see note) and with the institutions linked to basketball (WNBA, FIBA and BCA) the link is to reiterate the support that has been given to the sport, giving it inputs such as economic financing.
