Budweiser will open the first Sports Bar in Brazil

Marketing Jan 28, 2019 1605

The American beer brand will open in February a thematic space dedicated to sports lovers and good food

Sports bars are famous in the United States to concentrate fanatics of all the disciplines that come together to share their passion for beer, food and sports. In South American, it is a growing trend and Budweiser is fully engaged with the opening of the first Sports Bar in Brazil. Said space will be located in Curitiba and will be as partners to Villa Yamon, one of the main gastronomic spaces of the capital city. With a total of 110 m2, you can accommodate 70 people sitting to enjoy a screen that will transmit the world's leading sports leagues such as the Brazilian Soccer League, NFL, NBA and MMA.

In order to position himself as the beer of the sport and fight against local brands (Brahma and Skol), Budweiser is preparing to open in February and be positioned for the Brazilian Cup America 2019 as the premises chosen by the fans to see the matches. Despite not being connected with South American soccer, Budweiser is one of the leading sponsors of the world's leading sports competitions. In the portfolio, the American beer brand has contracts with FIFA, NFL, NBA and MLB, among others. In the 2019/2020 season, it will become the official beer of the Premier League.