The CONMEBOL Legends present in Sudamericana and Libertadores
Each one of the footballers who played in a CONMEBOL Sudamericana or CONMEBOL Libertadores, have left an indelible mark in the hearts of the fans. Continuing the work that began in 2019, CONMEBOL Legends was present in Córdoba together with Roberto Abbondanzieri, Diego Lugano and Miguel Ángel Ramírez to work on the final between San Pablo FC and Independiente del Valle. A month later, Junior Baiano, Joffre Guerron and Marcio Azevedo met in Guayaquil to work on the long-awaited closing of the continental competition between Flamengo and Atlético Paranaense.
In the first Final, the Legends had a cycle of activations during the Fan Embassy and the official Hospitality in the run-up to the match. DHL, Pay Retailers and Amstel were some of the sponsors that had the presence of the footballers to surprise their guests.
In Ecuadorian lands, the CONMEBOL Legends had activations from EA Sports beating the final from FIFA23 to a unique breakfast with Ford winners. During the Embajada del Hincha, which was attended by thousands of people, Mastercard brought the official Copa Libertadores so that fans don't miss the opportunity to take a photo.