Quilmes beats the superclassic with Aimar and Riquelme
On Tuesday at 9:30 p.m. the first leg of the CONMEBOL Copa Libertadores semifinals starts between River and Boca, Boca and River. A meeting that will paralyze all of Argentina and much of the world, is already beginning to palpitate by brands as well.
Recalling the embarrassing events that happened at the CONMEBOL Copa Libertadores final last year, Quilmes presents the “This is ours, let's take care of it” campaign. By the hand of two referents of Boca and River, the brand added Juan Román Riquelme and Pablo Aimar to spread this message.
“Quilmes has a very strong link with football and was always an active part of this popular sport. We are the main sponsor at the local level. It is very important for us to reach people with a positive message and we want to continue contributing from our brand place with initiatives to improve this folklore, ”said Pablo Carnelli, Quilmes brand manager in the press release.
In addition to publicizing this campaign, Quilmes informs that River and Boca, Boca and River matches can be lived in El Parque Cervecero (Av. Triunvirato 700, Quilmes) or in the “Classic” bars of the brand (Esmeralda 574 and Arenales 2896, both in Federal Capital).