Gatorade shows how Leo Messi trains in the first person
Technology has made brands adopt different methods to bring these unreachable idols to fans. From a computer, Smartphone or Tablet, any fan can live at different times as if he were there. In this opportunity, Gatorade activates its sponsorship with FC Barcelona and Lionel Messi to show its fans a training from the eyes of La Pulga. The video uploaded to the official youtube of the club, has the option to see the angles that each one wants thanks to the camera of wide vision that the Argentine took in his chest.
Gatorade bases its communication strategy through training, those moments of physical wear and tear where they most need hydration. In the video we can observe from the arrival of Leo, his talk with Luis Suarez, the physical efforts until his mastery with the ball and hit. In the end, the campaign titled "Suda while training to make your rivals sweat in the game."