Lionel Messi presented his own NFT line with Ethernity

The platform specialized in cryptocurrencies, which has worked with sports such as basketball, American football, among others, made a collection about the Argentine's career in the World Cups.

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The World Cup achieves record numbers of television audience

The highest tournament at the national team level continues to attract television viewers from all over the world with record numbers in multiple markets in countries such as Japan, Argentina, the United States, among others.

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Pepsi announces Vinicius Jr. as a new ambassador with a new fashion collection

The clothing line is a collaboration with Art Of Football and pays homage to the brand's 2002 football campaign and celebrates the “Thirst For More” mentality.

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The Spanish Soccer Team becomes the first team to have hyper-realistic digital avatars

The fans of “La Roja” will be able to watch a game and feel the company of the team's players thanks to the augmented reality of BeFootball AR Labs. In addition, they will be able to take photos with some of their favorite footballers in their hyper-realistic virtual versions.

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Kappa unveiled Fiorentina's new alternate jersey

The new jersey was designed by a fan who won the "Fanskit: design the fourth shirt" contest organized by the Italian club.

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Pablo Sarabia will be part of the world's first soccer metaverse

The Paris Saint-Germain striker announces his entry into MetaSoccer, the first soccer manager with blockchain technology. The player joins Ronaldinho, Emiliano Martínez, Daniel Carvajal, among other athletes.

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Ze Roberto brought the Copa Libertadores to the San Pablo Formula 1 Grand Prix

The Brazilian CONMEBOL Legend participated in an unparalleled activation of the official competition sponsor, during the development of the GP Interlagos

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Mike Tyson and Evander Holyfield released “Holy Ears”

The teamed up to launch a line of cannabis-infused edibles. The collaboration comes 25 years after the infamous heavyweight championship showdown, where Tyson was disqualified for biting off a piece of Holyfield's ear.

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